About 

e x p e r i e n c e

OWNER/PRINCIPAL, Laura McFadden Design, Inc.              
August 1999 to Present

• Created multi-platform award-winning designs for clients in business, craft, educational, entertainment, health, human rights, and medical industries

• Virtual employee at Complex Stories, a multi-media firm with projects ranging from digital
prototyping for multiple platforms, branding, and print

• Partnered with editor to change Harvard Medical Alumni Bulletin into an award-winning magazine of 28 editorial and design awards

• Wrote, curated, and designed craft books for Rockport Publishers and Running Press

Clients: Ariadne Labs, Berklee College of Music, Beth Israel, Body & Soul Magazine, Boston Magazine, Carilion Medicine, CFO Magazine, Complex Stories, Harvard Aids Institute, Harvard Business Review, Harvard Medicine, Horticulture, Joslin Diabetes, King Fish Media, Milton Academy, Radcliffe Institute, Reebok, Rockport, Running Press, Oldways, The Pohly Company, Silent Spring Institute, Tufts, Virginia Tech School of Medicine and Arts & Sciences

ART DIRECTOR, King Fish Media, Inc.                           
February 2009 to June 2011

Brought new life to King Fish Media with complete overhaul of their internal brand
design. Created and oversaw award-winning designs for King Fish’s clients: Acquia, BabyAge.com, BBVA Bank, Flat World Knowledge, Keurig, and Gatehouse Media

• Art direction and layout/design/photo shoots for corporate collateral materials, branding systems, custom magazines, web sites, email blasts, virtual sales kits, e-newsletters and videos 

• Guided internal team to design powerful graphics for clients

ART DIRECTOR, Inc. Magazine                                                  
June 1995 to August 1999

• Complete redesign of the Inc. brand of magazines and all special issues
Responsible for 18 issues, including  Inc. and Inc. Technology

• Created dynamic covers, features, and departments 

• Management of all phases including photo shoots and illustration. Supervised and mentored staff of six designers. Hiring, budgeting, and billing 

e d u c a t i o n

BFA GRAPHIC DESIGN,Tyler School of Art                                                 

Computer Skills: InDesign, Photoshop, Illustrator, PowerPoint, MS Word, Squarespace, MailChimp 

a w a r d s  &  p u b l i c a t i o n s

AWARDS: Society of Publication Designers, Ozzie, CASE, ASBPE, Hermes

BOOKS written by Laura McFadden: Knitless, Running Press; The Artful Bride, The Artful Bride Wedding Invitations: 100 Ideas for Stationery, Cards & Invitations; 1000 Handmade Greetings, Rockport Publishers